2024

Vanilla In Allseasons

Overview

Vanilla In Allseasons: Bringing a Luxury Caterer’s Social Presence to Life

Merge Management

Challenge

Vanilla In Allseasons, a high-end wedding and event caterer in the North-West of England, had incredible food and service - but struggled to showcase it on social media. Without a dedicated social media team, their content lacked consistency and quality. Their goal was to attract new clients by elevating their brand’s online presence and reaching local audiences.

Solution

As a Merge Management client, we took over full social media management across Facebook, Instagram, TikTok, and LinkedIn, implementing a fresh strategy tailored to their niche. Our approach included:

✔ Consistent posting of high-quality content showcasing their stunning dishes

✔ Geo-targeted content to reach local wedding and corporate clients

✔ Custom video support for print media, website content, and promotions

✔ Competitor analysis & strategic customization based on what worked in the industry

Result

- 250,000 organic views within the first few months

- Consistent follower growth and engagement

- Increase in enquiries for catering services

- Expanded contract from just Facebook & Instagram to include TikTok & LinkedIn after the client saw our results

Key Takeaway

A strong social media presence can transform a brand. Vanilla in Allseasons went from struggling with content to thriving online, reaching thousands of potential clients, all with the right strategy and execution.

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