2025

Superkeen

Overview

Superkeen: Launching the UK’s First AIP & Allergen-Free Cereal Brand on Social Media

Merge Strategy

Challenge

Superkeen, the UK’s first AIP and allergen-free cereal brand, had an incredible product - but lacked the knowledge and time to execute an effective social media strategy. With an upcoming launch, they needed to bring their brand to life online, keep their audience engaged, and build excitement around their story.

Solution

We provided a mix of consultancy and content creation, working closely with the team to:

✔ Develop a tailored social strategy that fit both the brand and the platforms

✔ Learn about the dietary space and why this product was crucial for its audience

✔ Leverage the founder’s personal story, creating founder-led content that resonated with potential customers

Result

- Their first post hit 20,000 views in less than 24 hours

- A growing and engaged social community discovering Superkeen

- The founder was able to focus on the business while we handled the

"Superkeen approached Merge Content to help strategise and manage their social media ahead of the launch of our business. Although we’ve only been working with Sam and Merge for a few weeks we’re already so impressed with the work and their expertise. Our first post with them got over 20,000 views in under 24 hours. We would highly recommend Merge to any business looking to use social media as part of their brand strategy."

Key Takeaway

For founders, social media can be time-consuming and overwhelming - but partnering with the right team lets you focus on growing the business while still building an engaged audience.

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