Overview
Stateside: Using Social Media to Solve a Recruitment Challenge
Merge Production
Challenge
Stateside, the UK’s largest pizza manufacturer, faced a major challenge—recruiting both skilled and unskilled workers to keep up with demand. Traditional hiring channels were no longer yielding enough candidates, and they needed to attract continuous interest in their career opportunities while also showcasing a positive workplace culture.
Solution
As a Merge Production client, Stateside entrusted us with full-scale production, handling pre-production, scriptwriting, filming, and editing. We worked closely with their HR department to:
✔ Identify the right audience and tailor messaging to attract them
✔ Highlight company values and workplace culture through engaging video content
✔ Introduce recruitment-focused social media content, a fresh concept for their industry
Result
- Increased volume of job applications and roles filled
- The client was thrilled with the high-quality video assets produced
- Social media became a new and effective recruitment tool for the company
Key Takeaway
Recruitment doesn’t just happen through job boards - social media can be a game-changer when used strategically to attract top talent.
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