2024

Rock Face

Overview

Rock Face: Reviving a Men’s Skincare Brand with Engaging Social Content

Merge Strategy, Merge Production, Merge Management

Challenge

Rock Face, a men’s deodorant and skincare brand, had lost its social media momentum. With no in-house content team and limited understanding of social media marketing, they needed a cost-effective way to reignite their brand presence and connect with their target audience—men who love sports and the pub.

Solution

Merge Content provided a full-service approach, handling strategy, content creation, and management. We conducted an in-depth analysis of their brand identity and customer base, crafting content that felt authentic and relatable. One of our standout strategies was a series of voxpops, capturing real people’s reactions to Rock Face’s unique scents and products—creating organic, engaging content that resonated with their audience.

Result

• Increased brand awareness, follower growth, and engagement

• A revitalized social media presence, bringing their brand back to life

• Content played a key role in securing investment after being showcased to investors

• A happy client who loved the creative approach and execution

Key Takeaway

Even with a limited budget, the right content and strategy can transform a brand’s online presence. Rock Face went from dormant socials to an engaged community—and even used their new content to attract investors.

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