2024

Heights

Overview

Heights: Scaling Social Content for a Leading Supplement Brand

Merge Studio

Challenge

Heights, a leading supplement company focused on brain and gut health, had a robust content plan spanning both paid and organic channels. However, they needed a reliable partner to consistently deliver high-quality content at scale while also optimising their editing workflow. Their goal was to attract new customers and create engaging content that drove real results.

Solution

Merge Content provided a full-service approach, handling strategy, content creation, and management. We conducted an in-depth analysis of their brand identity and customer base, crafting content that felt authentic and relatable. One of our standout strategies was a series of voxpops, capturing real people’s reactions to Rock Face’s unique scents and products—creating organic, engaging content that resonated with their audience.

Result

- Helped Heights surpass 100,000 Instagram followers
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- Hundreds of thousands of views across paid and organic content
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- New customer acquisitions driven by engaging, high-quality content
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- A seamless workflow that allowed Heights to focus on strategy while we handled execution

"Working with Sam has been an absolute pleasure! He’s incredibly easy to work with, quick to deliver, and handles feedback like a pro. Whether you need someone to follow a strict brief or take creative freedom with a loose idea, Sam consistently delivers outstanding results. His editing skills are top-notch, and his expertise in photography, B-roll, and product videos really shines through. If you’re looking for engaging social ad content, I couldn’t recommend Sam more highly!"

Key Takeaway

You don’t need in-person production to create scroll-stopping social content. Heights streamlined their entire content production with Merge Content—offloading their workflow while seeing real results.

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